Awareness of the Importance of Cardiopulmonary Resuscitation Skills Following the Sudden Cardiac Arrest of Damar Hamlin during a Buffalo Bills Game

Background: Cardiopulmonary resuscitation (CPR) is a life-saving skill that often overlooked until tragic event occurs. A popular NFL player, Damar Hamlin, safety for the Buffalo Bills, suffered cardiac arrest on January 2, 2023. Due to prompt intervention and CPR, Hamlin survived playing again. This research sought understand how people respond this internet. It also seeks response can be used raise CPR awareness. Design Methods: Using Google Trends Twitter data, we searched, downloaded, retrospectively analyzed search interests relative Hamlin’s one-year duration. We searched related keywords in United States from March 2022 2023, including “Damar Hamlin”, “sudden death”, “heart attack”, “CPR”. Results: There was significant rise post-event searches combined terms Hamlin” “SCD” (M = -28898.88, SE 1537.66; t 1.62, p < 0.05, df 119), as well statistical significance -21.21, 0.56; -37.9, 0.001). The news had impact public awareness of after incident, evidenced by activity. Conclusion: Based analytics these platforms, it concluded there were active discussions an skills such along with his fans, demonstrated data gathered platforms. provide us valuable insight into human behavior help leverage knowledge promote health.